On October 15, 2004, LUCIANO BENETTON, the founder of “United Colours of Benetton», gave a talk at Western University during his visit to Azerbaijan. Mr. Benetton spoke about “Benetton’s Experience in International Trade”

“Benetton is Europe's largest clothing manufacturer and the world's largest consumer of wool in the garment sector. Benetton is a truly global enterprise. Today there are nine factories in different parts of the world and over seven thousand sales outlets, present in one hundred countries including Eastern ones. Benetton has been compared to the McDonald's of fashion industry, which speaks for itself. The Benetton legend has become a textbook phenomena studied in business schools such as Harvard and Stanford”