Bachelor of Business Administration in Advertising Marketing

Program length – 4 years full-time, 5 years correspondence and evening

Advertising being one of the marketing tools and means of promotion spreads information about goods, services and organizations. Advertising with its different forms (such as national advertising, regional, local, advertising of goods, trademark and so on) determines a direction of marketing and is its main element.

This program will suit you if you are interested in pursuing a career within advertising, direct marketing, or public relations sectors. The course focuses on the practical and theoretical aspects of marketing communications, founded on a sound appreciation of marketing and business.

The program allows you to develop skills which are vital in marketing communications. These include team-working, action planning, problem-solving and effective presentation of ideas.